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source:"econis"
~person:"Bahn, Kenneth D."
~person:"Martínez-López, Francisco J."
~subject:"USA"
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Consumer behaviour
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Retail assortment
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Bahn, Kenneth D.
Martínez-López, Francisco J.
Draganska, Michaela
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Journal of retailing and consumer services
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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ECONIS (ZBW)
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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
2
The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
Saved in:
3
Information and its impact on consumers' reactions to restrictive return policies
Bahn, Kenneth D.
;
Boyd, Eric
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 415-423
Persistent link: https://www.econbiz.de/10010388563
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