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source:"econis"
~person:"Baumgarth, Carsten"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
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Baumgarth, Carsten
Antony, Jiju
21
Gemünden, Hans Georg
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Wirtz, Bernd W.
16
Kock, Alexander
13
Kraus, Sascha
11
Meckl, Reinhard
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Zaman, Umer
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Goyal, D. P.
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Ika, Lavagnon
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Der Markt : international journal of marketing
1
Journal of business research : JBR
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Strengthening internal brand equity with brand ambassador programs : development and testing of a success factor model
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10011884942
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2
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
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3
Markenorientierung von Medien : Konzept, Ausprägung und Erfolgsbeitrag am Beispiel von Fachzeitschriften
Baumgarth, Carsten
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
4
(
2007
)
3
,
pp. 6-17
Persistent link: https://www.econbiz.de/10003540401
Saved in:
4
Erfolgsfaktorenforschung im Markenbereich : Konzept, Entwicklung und kritische Reflexion
Baumgarth, Carsten
- In:
Der Markt : international journal of marketing
46
(
2007
)
3
,
pp. 99-114
Persistent link: https://www.econbiz.de/10003584480
Saved in:
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