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source:"econis"
~person:"Behrens, Stefan"
~person:"Caravella, Mary"
~person:"Merrilees, Bill"
~subject:"Luxury goods"
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Behrens, Stefan
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Enhancing knowledge development in marketing ; Vol. 21
1
Journal of fashion marketing and management
1
Source
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ECONIS (ZBW)
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1
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
2
The authenticity of brand extensions : a complementary construct to fit
Spiggle, Susan
;
Nguyen, Hang T.
;
Caravella, Mary
-
2011
Persistent link: https://www.econbiz.de/10010191065
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