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source:"econis"
~person:"Boisvert, Jean"
~person:"Echambadi, Raj"
~person:"Merrilees, Bill"
~type_genre:"Working Paper"
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Empirical generalizations from brand extension research : how sure are we?
Echambadi, Raj
;
Arroniz, Inigo
;
Reinartz, Werner J.
; …
-
2006
Persistent link: https://www.econbiz.de/10003379004
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