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source:"econis"
~person:"Brown, James R."
~subject:"Nordamerika"
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Using influence strategies to reduce marketing channel opportunism : the moderating effect of relational norms
Brown, James R.
;
Grzeskowiak, Stephan
;
Dev, Chekitan S.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10003819964
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