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source:"econis"
~person:"Cherian, Joseph A."
~source:"econstor"
~subject:"Advertising effects"
~subject:"USA"
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The journal of product & brand management
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ECONIS (ZBW)
EconStor
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Can followers overcome pioneers? : the role of superior alignable differences in consumer evaluation of brand extensions
Liang, Beichen
;
Cherian, Joseph A.
;
Fu, Wei
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003993615
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