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source:"econis"
~person:"Chu, Chia-hsien"
~source:"econstor"
~subject:"Advertising effects"
~subject:"USA"
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ECONIS (ZBW)
EconStor
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Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng
;
Bei, Lien-ti
;
Chu, Chia-hsien
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
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