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source:"econis"
~person:"Dawar, Niraj"
~person:"Mayerhofer, Wolfgang"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Marketingmanagement
Theorie
Brand management
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4
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3
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Dawar, Niraj
Mayerhofer, Wolfgang
Keller, Kevin Lane
4
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3
Anderson, Paul F.
2
Bacchiega, Emanuele
2
Baumüller, Nicole
2
Choi, Jay Pil
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2
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Mahnik, Nina
2
Ringeisen, Petra
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1
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1
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1
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1
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1
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1
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1
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Gabler Edition Wissenschaft / Werbe- und Markenforschung
2
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
2
R&D / INSEAD / INSEAD
2
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ECONIS (ZBW)
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Erfolgsfaktoren von Markenerweiterungen
Mahnik, Nina
;
Mayerhofer, Wolfgang
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003338650
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2
Erfolgsfaktoren von Markenerweiterungen
Mahnik, Nina
;
Mayerhofer, Wolfgang
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515135
Saved in:
3
Determining the order and direction of multiple brand extensions
Dawar, Niraj
;
Anderson, Paul F.
-
1993
-
Rev. version of working paper 92/36/MKT
Persistent link: https://www.econbiz.de/10000858889
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4
Determining the order and direction of multiple brand extensions
Dawar, Niraj
;
Anderson, Paul F.
-
1992
Persistent link: https://www.econbiz.de/10000841091
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