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source:"econis"
~person:"Deval, Hélène"
~subject:"Brand image"
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Deval, Hélène
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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How naive theories drive opposing inferences from the same information
Deval, Hélène
;
Powell Mantel, Susan
;
Kardes, Frank R.
; …
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1185-1201
Persistent link: https://www.econbiz.de/10009740321
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