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source:"econis"
~person:"Echambadi, Raj"
~person:"Merrilees, Bill"
~person:"Phau, Ian"
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Search: subject_exact:"Markentransfer"
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Brand extension
14
Markentransfer
14
Consumer behaviour
10
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9
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9
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6
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Echambadi, Raj
Merrilees, Bill
Phau, Ian
Völckner, Franziska
12
Sattler, Henrik
11
Boisvert, Jean
10
Keller, Kevin Lane
10
Huber, Frank
7
Pina, José M.
6
Bravo, Rafael
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Dens, Nathalie
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Dwivedi, Abhishek
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Hem, Leif E.
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Meyer, Frederik
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Milberg, Sandra J.
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Moorthy, Sridhar
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Sichtmann, Christina
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Walsh, Patrick
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Wiedmann, Klaus-Peter
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Burmann, Christoph
4
Gürhan-Canli, Zeynep
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Hennig-Thurau, Thorsten
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Iversen, Nina M.
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John, Deborah Roedder
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Monga, Alokparna Basu
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Park, C. Whan
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Ringle, Christian M.
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The journal of brand management : an international journal
3
Australasian marketing journal
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The journal of consumer marketing
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Faculty & research / Insead : working paper series
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Journal of international consumer marketing
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
2
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
3
Brand personality as a direct cause of brand extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
4
Brand-extension feedback effects : an Asian branding perspective
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 321-340
Persistent link: https://www.econbiz.de/10009752326
Saved in:
5
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
6
Retail brand extensions : unpacking the link between brand extension attitude and change in brand equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009745875
Saved in:
7
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
8
Brand extensions via complements or substitutes : the moderating role of manufacturing transferability
Mao, Huifang
;
Mariadoss, Babu John
;
Echambadi, Raj
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 279-292
Persistent link: https://www.econbiz.de/10009530704
Saved in:
9
An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes
Mariadoss, Babu John
;
Echambadi, Raj
;
Arnold, Mark J.
; …
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 704-719
Persistent link: https://www.econbiz.de/10008779094
Saved in:
10
Brand extension feedback effects : a holistic framework
Dwivedi, Abhishek
;
Merrilees, Bill
;
Sweeney, Arthur
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 328-342
Persistent link: https://www.econbiz.de/10003971179
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