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source:"econis"
~person:"Fornari, Edoardo"
~person:"Kahn, Barbara E."
~subject:"Konsumgüter"
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Retail assortment
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Sortiment
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Consumer behaviour
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Konsumentenverhalten
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Einzelhandel
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Assortment
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Food retailing
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Handelsmarke
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Italy
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Product differentiation
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Brand
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Category Management
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Choice overload
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Grocery retailing
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Heuristics
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Heuristik
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Innovation
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Modern grocery distribution
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Fornari, Edoardo
Kahn, Barbara E.
Fornari, Daniele
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Grandi, Sebastiano
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Klopfer, Heinz
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The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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The role and management of product innovation in retailer assortments : evidence from the Italian FMCG market
Fornari, Daniele
;
Grandi, Sebastiano
;
Fornari, Edoardo
- In:
The international review of retail, distribution and …
19
(
2009
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003848975
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