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source:"econis"
~person:"Gierl, Heribert"
~person:"Retana, Maialen Perez Fernandez de"
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Printing technique
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Advertising effects
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Brand image
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Gierl, Heribert
Retana, Maialen Perez Fernandez de
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Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen / Unit A1 - COSME
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Bridging the gap between advertising academia and practice
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ECONIS (ZBW)
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Advanced technologies for industry : product watch : flexible and printed electronics
Scholten, Chiel
;
Izsak, Kincsö
;
Retana, Maialen Perez …
-
Europäische Kommission / Exekutivagentur für Kleine …
-
2021
Persistent link: https://www.econbiz.de/10012588901
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2
Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
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