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source:"econis"
~person:"Klein, Kristina"
~subject:"Brand management"
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Brand management
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Brand image
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Consumer behaviour
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Advertising effects
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brand image
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Klein, Kristina
Diamantopoulos, Adamantios
6
Pike, Steven
6
Giraldi, Janaina de Moura Engracia
5
Jaffe, Eugene D.
4
Lee, Sangwon
4
Magnusson, Peter
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Melewar, T. C.
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Papadopoulos, Nicolas G.
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Westjohn, Stanford A.
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Aiello, Gaetano
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Bianchi, Constanza
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Hamzaoui-Essoussi, Leila
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Rashid, Arooj
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Rojas-Méndez, José
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Sethuraman, Raj
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Vescovi, Tiziano
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Wang, Cheng Lu
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Yeniceri, Tulay
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Aashish, Kumar
2
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Arora, Anshu
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Avdan, Oksana
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Essays on the effects of brand names and prices on consumer behavior
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
2
Let me persuade you! : how companies from emerging countries may use advertising design to employ foreign branding
Klein, Kristina
;
Melnyk, Valentyna
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659923
Saved in:
3
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659926
Saved in:
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