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source:"econis"
~person:"Merrilees, Bill"
~subject:"Singapore"
~type_genre:"Fallstudie"
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Pioneering Asian franchise brands : Pho24 in Vietnam
Frazer, Lorelle
;
Merrilees, Bill
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
4
,
pp. 295-309
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