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source:"econis"
~person:"Roux, Elyette"
~subject:"Luxury goods"
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Luxury goods
Brand extension
2
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Roux, Elyette
Boisvert, Jean
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Veg-Sala, Nathalie
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Albrecht, Carmen-Maria
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The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
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Cross-gender extension potential of luxury brands : a semiotic analysis
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 436-448
Persistent link: https://www.econbiz.de/10011919441
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2
A semiotic analysis of the extendibility of luxury brands
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010384247
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