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source:"econis"
~source:"econstor"
~subject:"Brand extensions"
~subject:"USA"
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Search: subject_exact:"Markentransfer"
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Brand extensions
USA
Markentransfer
559
Brand extension
539
Brand management
348
Markenführung
348
Konsumentenverhalten
317
Consumer behaviour
316
Brand image
265
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265
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108
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106
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51
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45
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42
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Marketingmanagement
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brand extension
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57
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Alvarez, Cecilia M. O.
2
Boisvert, Jean
2
Cobbs, Joe
2
McKelvey, Stephen
2
Miniard, Paul W.
2
Afzal, Sarwat
1
Aguirre-Rodriguez, Alexandra
1
Ahluwalia, Rohini
1
Aksoy, Lerzan
1
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1
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1
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1
Bei, Lien-ti
1
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1
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1
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1
Bóveda-Lambie, Adriana
1
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
4
The journal of product & brand management
4
Journal of the Academy of Marketing Science
3
Psychology & marketing
3
Sport management review
3
AMS review : official publication of the Academy of Marketing Science
2
European journal of marketing : EJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
Marketing intelligence & planning
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of brand management : an international journal
2
Australasian marketing journal
1
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1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
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International journal of sports marketing & sponsorship
1
International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
1
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1
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Legal strategies : how corporations use law to improve performance
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Measuring business excellence : the journal of organizational performance management
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Public performance & management review
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Qualitative market research : an international journal
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ECONIS (ZBW)
EconStor
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31
Predicting retail brand extension strategy success : a consumer based model
Mitchell, Vincent-Wayne
;
Edelman, Dan
;
Chaudhury, Amita
- In:
Journal of customer behaviour
13
(
2014
)
2
,
pp. 93-111
Persistent link: https://www.econbiz.de/10010415668
Saved in:
32
The use of longitudinal case studies and semiotics for analysing brand development as process of assimilation or accommodation
Veg-Sala, Nathalie
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 373-392
Persistent link: https://www.econbiz.de/10010430673
Saved in:
33
Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.
;
Chalip, Laurence Hilmond
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
Saved in:
34
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
35
Consumer attitude towards brand extension : a comparative study of fast moving consumer goods, durable goods and services
Srivastava, Kavita
;
Sharma, Narendra K.
- In:
Journal of Indian business research
5
(
2013
)
3
,
pp. 177-197
Persistent link: https://www.econbiz.de/10010364809
Saved in:
36
The impact of customer-company identification on consumer reactions to new corporate initiatives : the case of brand extensions
Ashraf, Rohail
;
Merunka, Dwight
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 489-507
Persistent link: https://www.econbiz.de/10010127916
Saved in:
37
The moderating role of celebrity worship on attitudes toward celebrity brand extensions
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 211-220
Persistent link: https://www.econbiz.de/10009777316
Saved in:
38
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
Saved in:
39
The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 38-58
Persistent link: https://www.econbiz.de/10009729594
Saved in:
40
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
Saved in:
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