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source:"econis"
~source:"econstor"
~subject:"Sponsoring"
~subject:"United States"
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Search: subject_exact:"Markentransfer"
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Sponsoring
United States
Markentransfer
553
Brand extension
533
Brand management
343
Markenführung
343
Konsumentenverhalten
313
Consumer behaviour
312
Brand image
260
Markenimage
260
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107
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105
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51
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45
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42
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41
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38
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Marketingmanagement
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33
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30
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28
brand extension
28
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27
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26
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26
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26
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26
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25
Werbewirkung
25
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20
Corporate reputation
20
Evaluation
20
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Markenarchitektur
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Carrillat, François A.
3
Boisvert, Jean
2
Cobbs, Joe
2
Gross, Philip
2
McKelvey, Stephen
2
Abreu Novais, Margarida
1
Afzal, Sarwat
1
Ahluwalia, Rohini
1
Aksoy, Lerzan
1
Alguacil, Mario
1
Arcodia, Charles
1
Ashill, Nicholas Jeremy
1
Astous, Alain d'
1
Backhaus, Christof
1
Baker, William E.
1
Barreda-Tarrazona, Raquel
1
Bei, Lien-ti
1
Bjørnå, Hilde
1
Blut, Markus
1
Boronczyk, Felix
1
Brandão, Amélia Maria Pinto da Cunha
1
Breuer, Christoph
1
Buoye, Alexander
1
Burmann, Christoph
1
Byun, Jinsu
1
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1
Cheong, Yunjae
1
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1
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1
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1
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1
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1
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1
Duan, Qi
1
Ellis, Dana
1
Farquhar, Peter H.
1
Faupel, Ulya
1
Fazio, Russell H.
1
Feddersen, Christian
1
Fu, Wei
1
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Institut für Automobilwirtschaft und Industrielle Produktion
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The journal of product & brand management
4
International journal of sport management and marketing : IJSMM
3
Psychology & marketing
3
Sport management review
3
European journal of marketing : EJM
2
Journal of advertising : official publication of the American Academy of Advertising
2
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2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Strategie, Marketing und Informationsmanagement
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of event and festival management
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International review on public and non-profit marketing
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
Legal strategies : how corporations use law to improve performance
1
Markenmanagement
1
Public performance & management review
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
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1
Schriftenreihe Schriften zur Sozialpsychologie
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
EconStor
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41
Bundling as a new product introduction strategy : the role of brand image and bundle features
Sheng, Shibin
;
Pan, Yue
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 367-376
Persistent link: https://www.econbiz.de/10003875618
Saved in:
42
The practice of brand extension through licensing : the Spalding challenge
Cobbs, Joe
;
McKelvey, Stephen
- In:
Sport management review
12
(
2009
)
3
,
pp. 185-192
Persistent link: https://www.econbiz.de/10003913574
Saved in:
43
The practice of brand extension through licensing : the Spalding challenge; teaching note and overview for use in class
Cobbs, Joe
;
McKelvey, Stephen
- In:
Sport management review
12
(
2009
)
3
,
pp. 193-198
Persistent link: https://www.econbiz.de/10003913575
Saved in:
44
Wirkungen von Doping im Spitzensport auf Sponsoren
Schlesinger, Torsten
;
Kriegs, Astrid
;
Nagel, Siegfried
- In:
Sport, Medien und Kommunikation : Beiträge des 6. …
,
(pp. 243-261)
.
2009
Persistent link: https://www.econbiz.de/10003878372
Saved in:
45
Ökonomisierung von Imagewirkungen des Kultur-Sponsoring : dargestellt am Beispiel der Deutschen Kammerphilharmonie Bremen
Burmann, Christoph
;
Feddersen, Christian
-
2008
Persistent link: https://www.econbiz.de/10003634970
Saved in:
46
The effect of perceived entitativity on implicit image transfer in multiple sponsorships
Carrillat, François A.
-
2005
Persistent link: https://www.econbiz.de/10003946235
Saved in:
47
Using dominance measures to evaluate brand extensions
Herr, Paul M.
;
Farquhar, Peter H.
;
Fazio, Russell H.
-
1993
Persistent link: https://www.econbiz.de/10000877329
Saved in:
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