//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
source:"econis"
~source:"econstor"
~subject:"USA"
~type_genre:"Book section"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentransfer"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
USA
Brand extension
64
Markentransfer
64
Brand management
41
Markenführung
41
Consumer behaviour
22
Konsumentenverhalten
22
Brand image
19
Markenimage
19
Brand
12
Markenartikel
12
Deutschland
7
Erfolgsfaktor
7
Germany
7
Success factor
7
Luxury goods
6
Luxusgüter
6
Marketing management
6
Marketingmanagement
6
Sportmarketing
4
Sports marketing
4
Brand architecture
3
International marketing
3
Internationales Marketing
3
Markenarchitektur
3
Sponsoring
3
Sponsorship
3
Sport event
3
Sportveranstaltung
3
Australia
2
Australien
2
Bewertung
2
Beziehungsmarketing
2
Brand equity
2
EU countries
2
EU-Staaten
2
Empirical method
2
Empirische Methode
2
Evaluation
2
Experiment
2
Fashion
2
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Book section
Case study
Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
1
Fallstudie
1
Language
All
English
2
Author
All
Kreutzer, Andrew
1
Lillibridge, Jeff
1
Maleski, Mike
1
Petty, Ross D.
1
Pfahl, Michael E.
1
Ryznar, Jeff
1
Published in...
All
Legal strategies : how corporations use law to improve performance
1
Sport management review
1
Source
All
ECONIS (ZBW)
EconStor
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
Saved in:
2
The strategic use of legal margins : how to introduce an extension of someone else’s brand
Petty, Ross D.
- In:
Legal strategies : how corporations use law to improve …
,
(pp. 317-333)
.
2010
Persistent link: https://www.econbiz.de/10003936798
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->