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source:"econis"
~subject:"Brand"
~subject:"China"
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ECONIS (ZBW)
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1
Battle royale : Harley vs. Triumph
Gupta, Potnuru Rama Krishna
;
Kumar, Sunil
;
Gade, Surendar
- In:
Cases on the resurgence of emerging businesses
,
(pp. 88-100)
.
2023
Persistent link: https://www.econbiz.de/10014318641
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2
Exploiting linkages for building technological capabilities : Vietnam's motorcycle component suppliers under Japanese and Chinese influence
Fujita, Mai
-
2013
Persistent link: https://www.econbiz.de/10011459642
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3
Brand communities : loyal to the community or the brand?
Marzocchi, Gianluca
;
Morandin, Gabriele
;
Bergami, Massimo
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 93-114
Persistent link: https://www.econbiz.de/10009718550
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4
Exploiting Linkages for Building Technological Capabilities : Vietnam’s Motorcycle Component Suppliers under Japanese and Chinese Influence
Fujita, Mai
-
2013
Introduction -- The Motorcycle Industry: The Global Context and the Vietnamese Case -- Literature Review -- Conceptual Framework -- Methodology -- Local Suppliers' Capability Building: Attainment and Trajectory -- Learning Models in Japanese and Vietnamese-Chinese Chains up to the Early 2000s:...
Persistent link: https://www.econbiz.de/10014017425
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5
Brand communities for mainstream brands : the example of the Yamaha R1 brand community
Felix, Reto
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10009552954
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6
Cross-cultural differences in online brand communities : an exploratory study of Indian and American online brand communities
Madupu, Vivek
;
Cooley, Delonia O.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 363-375
Persistent link: https://www.econbiz.de/10008991648
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7
Brand Community-Building bei Harley-Davidson
Arnezeder, Christina
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 333-351)
.
2009
Persistent link: https://www.econbiz.de/10003771001
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8
La nazionalizzazione a due ruote : genesi e decollo di uno scooter italiano
Rapini, Andrea
-
2007
Persistent link: https://www.econbiz.de/10003607880
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9
The Honda motorcycle business in the Vietnamese emerging market
Tiep, Nguyen Duc
- In:
International journal of emerging markets
2
(
2007
)
3
,
pp. 298-309
Persistent link: https://www.econbiz.de/10003540566
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10
Interfirm relations under late industrialization in China : the supplier system in the motorcycle industry
Ōhara, Moriki
-
2006
Persistent link: https://www.econbiz.de/10003315278
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