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source:"econis"
~subject:"Consumer behaviour"
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Search: subject_exact:"Homosexuality"
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Consumer behaviour
Homosexualität
718
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716
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234
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165
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154
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Hermann, Erik
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1
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Chinchanachokchai, Sydney
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Hanson-Rasmussen, Nancy
1
Hildebrand, Diogo
1
Hsieh, Ming Huei
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Kates, Steven M.
1
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Psychology & marketing
4
Journal of advertising research
3
Journal of consumer behaviour : an international research review
3
Journal of retailing and consumer services
3
International journal of hospitality management
2
Journal of fashion marketing and management
2
Journal of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
European journal of marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of demographic economics : JODE
1
Journal of food products marketing
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
Journal of travel and tourism marketing
1
Management communication quarterly : an international journal
1
Strategic market creation : a new perspective on marketing and innovation management
1
The evolution of brands : from signals of quality to storehouses of trust
1
Tourism management perspectives : TMP
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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ECONIS (ZBW)
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1
Almost equal : consumption under fragmented stigma
Eichert, Christian A.
;
Luedicke, Marius K.
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
3
,
pp. 409-429
Persistent link: https://www.econbiz.de/10013398001
Saved in:
2
The embodied experience and self-identity construction of Chinese gay tourists in Thailand
Xiang, Keheng
;
Cheah, Chee Wei
- In:
Tourism management perspectives : TMP
48
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014461403
Saved in:
3
Going all the way? : LGBTQ people's receptiveness to gay-themed advertising in a Belgian context
Demunter, Rein
;
Bauwens, Joke
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1219-1241
Persistent link: https://www.econbiz.de/10014252274
Saved in:
4
Using gay models in mainstream media : an expanded match-up hypothesis perspective
Chinchanachokchai, Sydney
;
Hanson-Rasmussen, Nancy
; …
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 102-111
Persistent link: https://www.econbiz.de/10013536009
Saved in:
5
Sexual orientation identity matters : lesbian, gay, and bi-sexual customers’ perceptions of service encounters
Ro, Heejung
- In:
Journal of hospitality marketing & management
32
(
2023
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10013545807
Saved in:
6
The impact of LGBT friendliness on sexual minority customers' perceptions and intentions to stay
Ro, Heejung
;
Khan, Marryam
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013185285
Saved in:
7
From overt to covert : exploring discrimination against homosexual consumers in retail stores
Rosenbaum, Mark
;
Ramirez, Germán Contreras
;
Kim, Kawon …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012434350
Saved in:
8
There's no such thing as a gay bar : co-sexuality and the neoliberal branding of queer spaces
Branton, Scott E.
;
Compton, Cristin A.
- In:
Management communication quarterly : an international …
35
(
2021
)
1
,
pp. 69-95
Persistent link: https://www.econbiz.de/10012426325
Saved in:
9
Gay and lesbian customers' perceived discrimination and identity management
Ro, Heejung
;
Olson, Eric D.
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012146185
Saved in:
10
Sexual orientation and consumption : why and when do homosexuals and heterosexuals consume differently?
Eisend, Martin
;
Hermann, Erik
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 678-696
Persistent link: https://www.econbiz.de/10012494710
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