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source:"econis"
~subject:"Kommunikation"
~subject:"United States"
~type_genre:"Textbook"
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Kommunikation
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Advertising media
6
Werbeträger
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Marketingmanagement
4
Mediaplanung
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Unger, Fritz
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Durante, Nadia-Vittoria
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Gabrys, Enrico
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Jugenheimer, Donald W.
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Sheehan, Kim Bartel
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ECONIS (ZBW)
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Advertising media workbook and sourcebook
Kelley, Larry D.
;
Jugenheimer, Donald W.
;
Sheehan, Kim …
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10010528416
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2
Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
); …
-
2007
-
5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
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3
Mediaplanung : Methodische Grundlagen und praktische Anwendungen
Unger, Fritz
(
contributor
)
-
2007
-
5., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515366
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