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source:"econis"
~subject:"Markenführung"
~type_genre:"Book section"
~type_genre:"Thesis"
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Markenführung
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Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
7
Handbuch Hospitality Management : Managementkonzepte, Wettbewerbskontext, Unternehmenspraxis
2
Hospitality & Tourism : managerial perspectives & practices
2
Strategic hospitality leadership : the Asian initiative
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Building consumer-brand relationship in luxury brand management
1
Case studies and conversations
1
Flagship marketing : concepts and places
1
Handbook of hospitality strategic management
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
1
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
1
Managing in uncertain times
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Marketingexzellenz im Tourismus : Konzepte - Fallstudien - Best Practices
1
Proceedings of the 2017 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session ; Part 1
1
Proceedings of the 6th Euro-Asia Conference on Environment and CSR: Society and Tourism Management Session ; Pt. 1
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
The brand challenge : adapting branding to sectorial imperatives
1
Tourism and hospitality management
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ECONIS (ZBW)
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Brand management during a crisis : lessons for indigenous hospitality organisations in Africa
Adisa, Isaiah
;
Ibelegbu, Oserere
;
Chukwuka, Blessing
- In:
Marketing Communications and Brand Development in …
,
(pp. 131-155)
.
2022
Persistent link: https://www.econbiz.de/10013280193
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2
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
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3
Negative customer experience in lifestyle hotels : a netnography perspective
Santos, Manoel Vitor
;
Brandão, Amélia Maria Pinto da Cunha
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 126-157)
.
2021
Persistent link: https://www.econbiz.de/10012517946
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4
When luxury vinous-concept hotel meets premium wine brands : an exploratory study on co-branding
Ferraz, Lisa Freitas
;
Nobre, Helena
;
Barbosa, Belem
-
2021
Persistent link: https://www.econbiz.de/10013283738
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5
A study on brand loyalty in accommodation establishments
Çeti̇ntürk, İbrahim
- In:
Hospitality & Tourism : managerial perspectives & practices
,
(pp. 333-348)
.
2020
Persistent link: https://www.econbiz.de/10012501860
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6
Investigation of brand positioning in hotel managements by text mining : a case of Izmir Province
Çatir, Ozan
- In:
Hospitality & Tourism : managerial perspectives & practices
,
(pp. 349-368)
.
2020
Persistent link: https://www.econbiz.de/10012501862
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7
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
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8
On the development and impacts of international brand hotels on Hainan Island
Xie, Xiangxiang
-
2018
Persistent link: https://www.econbiz.de/10011808952
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9
AccorHotels - wie das Erfolgsrezept Familie die Kissenschlacht gewinnt
Bölitz, Ingeborg
- In:
Marketingexzellenz im Tourismus : Konzepte - …
,
(pp. 89-104)
.
2017
Persistent link: https://www.econbiz.de/10011590813
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10
The branded content in the Balearic hotel chains
Aguiló Lemoine, Ángela
;
García Sastre, Maria Antonia
; …
- In:
Tourism and hospitality management
,
(pp. 187-196)
.
2016
Persistent link: https://www.econbiz.de/10011569273
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