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source:"econis"
~subject:"Marketing management"
~type_genre:"Aufsatzsammlung"
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Search: subject_exact:"Psychology of advertising"
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Allgayer, Florian
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Kalka, Jochen
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ECONIS (ZBW)
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Der Kunde im Fokus : die wichtigsten Zielgruppen im Überblick - Milieus, Lebenswelten, Konsumenten
Kalka, Jochen
(
ed.
);
Allgayer, Florian
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003456628
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