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source:"econis"
~subject:"Zielgruppe"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz im Buch"
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Handbook of research on ethnic and intra-cultural marketing
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Introduction to business communication
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The Routledge companion to advertising and promotional culture
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ECONIS (ZBW)
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Más allá del Español (Beyond Spanish) : the influence of Hispanic and Latin cultural identity on marketing communications
Garcia-Collart, Tessa
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 136-145)
.
2022
Persistent link: https://www.econbiz.de/10013502441
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The ties that bind : US Hispanic advertising and the tension between global and local forces
Chávez, Christopher A.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 146-158)
.
2013
Persistent link: https://www.econbiz.de/10010197572
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A psycho-socio-cultural approach to Hispanic market research in the United States
Korzenny, Felipe
;
Korzenny, Betty Ann
- In:
Introduction to business communication
,
(pp. 309-318)
.
2005
Persistent link: https://www.econbiz.de/10003131793
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