Nam, Doowoo; Gup, Benton E.; Kim, Jongbae - In: International Journal of Revenue Management 1 (2007) 2, pp. 129-140
Some retailers and other firms expecting to improve their operating performance have established Credit Card Banks (CCBs) as a revenue management tool to handle their proprietary credit card receivables, as well as those from Visa and MasterCard. The expected improvement in performance has to...