Ganideh, Saeb Farhan Al; Aljanaideh, Mohammad - In: Transnational Corporations Review 5 (2013) 2, pp. 94-114
Fuzzy logic mathematics has started to change perspectives in a number of management and marketing areas. This study applies fuzzy logic methodology to examine the influence of socio-psychological variables, namely dogmatism, conservatism, and world-mindedness on Jordanian consumers¡¯ national...