Nowak, Kristine L.; McGloin, Rory - In: Societies 4 (2014) 4, pp. 689-705
Electronic Word of Mouth (eWOM) is information shared on the Internet about a product, which allows people to receive information from others they may not otherwise encounter. Online product reviews are a type of eWOM where a user posts a comment about a product and selects an image to represent...