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subject:"Öffentlichkeitsarbeit"
~isPartOf:"Foundations of corporate heritage"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
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Öffentlichkeitsarbeit
Beziehungsmarketing
Brand management
Brand architecture
3
Markenarchitektur
3
Corporate reputation
2
Cultural heritage
2
Firmenimage
2
Kulturgüter
2
Brand image
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate social responsibility
1
Familie
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Family
1
Markenführung
1
Markenimage
1
Marketing
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Marketing management
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Marketingmanagement
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Relationship marketing
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USA
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United States
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Unternehmenskultur
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English
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Brunninge, Olof
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Rindell, Anne
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Foundations of corporate heritage
The journal of brand management : an international journal
54
Journal of business research : JBR
19
European journal of marketing : EJM
14
SpringerLink / Bücher
13
The journal of product & brand management
13
Corporate communications : an international journal
11
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
8
Working paper series / Bradford University School of Management
5
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Innovatives Markenmanagement
4
Journal of strategic marketing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Marketing intelligence & planning
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Manual of international marketing
3
The journal of business & industrial marketing
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate social responsibility and environmental management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business ethics : JOBE
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
Marken- und Produktmanagement
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
Scandinavian journal of management
2
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ECONIS (ZBW)
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Family heritage in corporate heritage branding : opportunities and risks
Brunninge, Olof
- In:
Foundations of corporate heritage
,
(pp. 259-271)
.
2017
Persistent link: https://www.econbiz.de/10011656857
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2
Corporate image heritage : a customer view of corporate heritage
Rindell, Anne
- In:
Foundations of corporate heritage
,
(pp. 275-287)
.
2017
Persistent link: https://www.econbiz.de/10011656858
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