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subject:"Öffentlichkeitsarbeit"
~isPartOf:"Health marketing quarterly"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
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Öffentlichkeitsarbeit
Beziehungsmarketing
Brand management
Brand architecture
2
Markenarchitektur
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Markenführung
2
Advertising
1
Brand
1
Branding hospitals
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Gastgewerbe
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Hospital
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Human Resource Management
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Italien
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Italy
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Krankenhaus
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Markenartikel
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Personalmanagement
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Recruitment
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Werbung
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advertising strategy
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communication
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corporate brand
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services marketing
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Esposito, Annamaria
1
Hemphill, Elizabeth
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Kulik, Carol T.
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Health marketing quarterly
The journal of brand management : an international journal
54
Journal of business research : JBR
19
European journal of marketing : EJM
14
SpringerLink / Bücher
13
The journal of product & brand management
13
Corporate communications : an international journal
11
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
8
Working paper series / Bradford University School of Management
5
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Innovatives Markenmanagement
4
Journal of strategic marketing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Marketing intelligence & planning
4
Asia Pacific journal of marketing and logistics
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Manual of international marketing
3
The journal of business & industrial marketing
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate social responsibility and environmental management
2
Family business review : journal of the Family Firm Institute
2
Foundations of corporate heritage
2
Gabler research
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business ethics : JOBE
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing and consumer services
2
Marken- und Produktmanagement
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
Scandinavian journal of management
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ECONIS (ZBW)
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Hospital branding in Italy : a pilot study based on the case method
Esposito, Annamaria
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011686953
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2
Recruitment ad analysis offers new opportunities to attract GPs to short-staffed practices
Hemphill, Elizabeth
;
Kulik, Carol T.
- In:
Health marketing quarterly
30
(
2013
)
2
,
pp. 144-161
Persistent link: https://www.econbiz.de/10009767251
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