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subject:"Öffentlichkeitsarbeit"
~isPartOf:"International journal of globalisation and small business : IJGSB"
~isPartOf:"The journal of product & brand management"
~subject:"Unternehmenskultur"
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Search: subject_exact:"Dachmarke"
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Öffentlichkeitsarbeit
Unternehmenskultur
Brand architecture
14
Brand management
14
Markenarchitektur
14
Markenführung
14
Corporate reputation
9
Firmenimage
9
Brand image
6
Markenimage
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Corporate culture
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Consumer behaviour
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Corporate branding
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Brand
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Markenartikel
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Marketingmanagement
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Organisatorischer Wandel
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Organizational change
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Rebranding
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Alignment
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Attitude toward the brand
1
Brand associations
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Brand attachment
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Brand meaning
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Brand stewardship
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Branding
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China
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Club Méditerranée <Paris>
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Adjaison, Geoffrey Kwasi
1
Amoako, George Kofi
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Greyser, Stephen A.
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Mingione, Michela
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Osei-Bonsu, Noble
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Roper, Stuart
1
Spear, Sara
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Urde, Mats
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International journal of globalisation and small business : IJGSB
The journal of product & brand management
The journal of brand management : an international journal
16
European journal of marketing : EJM
13
Journal of business research : JBR
11
Corporate communications : an international journal
8
International studies of management and organization
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Cogent business & management
2
Corporate reputation review : an international journal
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
SpringerLink / Bücher
2
Zeitschrift für KMU und Entrepreneurship : ZfKE
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Brand culture
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Business ethics quarterly : the journal of the Society for Business Ethics
1
Business horizons
1
Business research quarterly : BRQ
1
Business strategy series
1
Contemplating corporate marketing, identity and communication
1
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
1
Corporate social responsibility and environmental management
1
European Journal of Marketing
1
European journal of international management : EJIM
1
European management journal
1
European management review : the journal of the European Academy of Management
1
Family business review : journal of the Family Firm Institute
1
Foundations of corporate heritage
1
Gabler Edition Wissenschaft
1
Gabler Research / Unternehmensführung und Marketing
1
Handbook of research on effective advertising strategies in the social media age
1
Humanomics
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
International journal of business
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of business competition and growth : IJBCG
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ECONIS (ZBW)
5
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1
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
2
Employee and corporate branding : antecedents of change management
Amoako, George Kofi
;
Adjaison, Geoffrey Kwasi
; …
- In:
International journal of globalisation and small …
7
(
2015
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10011441918
Saved in:
3
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Saved in:
4
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
5
Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara
;
Roper, Stuart
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 491-501
Persistent link: https://www.econbiz.de/10010225090
Saved in:
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