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subject:"Öffentlichkeitsarbeit"
~isPartOf:"The journal of product & brand management"
~subject:"Marketing management"
~subject:"Unternehmenskultur"
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Öffentlichkeitsarbeit
Marketing management
Unternehmenskultur
Brand architecture
13
Brand management
13
Markenarchitektur
13
Markenführung
13
Corporate reputation
8
Firmenimage
8
Brand image
6
Markenimage
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Consumer behaviour
4
Corporate branding
4
Corporate culture
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Markenartikel
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Marketingmanagement
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Rebranding
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Tourism industry
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Tourismuswirtschaft
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Alignment
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Brand meaning
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China
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Club Méditerranée <Paris>
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Greyser, Stephen A.
1
Mingione, Michela
1
Otter, Thomas
1
Roper, Stuart
1
Spear, Sara
1
Strebinger, Andreas
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Wertz, Robert A.
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The journal of product & brand management
The journal of brand management : an international journal
21
European journal of marketing : EJM
14
Journal of business research : JBR
11
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
4
International studies of management and organization
4
Cogent business & management
2
Corporate reputation review : an international journal
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
SpringerLink / Bücher
2
Zeitschrift für KMU und Entrepreneurship : ZfKE
2
Acta Universitatis Danubius / Oeconomica
1
African journal of business and economic research : AJBER
1
Amfiteatru economic : an economic and business research periodical
1
Brand culture
1
Brand management in emerging markets : theories and practice
1
Building corporate identity, image and reputation in the digital era
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business horizons
1
Business research quarterly : BRQ
1
Business strategy series
1
CentER DP
1
Contemplating corporate marketing, identity and communication
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
1
Corporate social responsibility and environmental management
1
Discussion paper / Center for Economic Research, Tilburg University
1
European Journal of Marketing
1
European journal of international management : EJIM
1
European management journal
1
European management review : the journal of the European Academy of Management
1
Family business review : journal of the Family Firm Institute
1
Fashion branding and communication : core strategies of European luxury brands
1
Foundations of corporate heritage
1
Gabler Edition Wissenschaft
1
Gabler Research
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ECONIS (ZBW)
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1
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
2
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
3
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Saved in:
4
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
5
Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara
;
Roper, Stuart
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 491-501
Persistent link: https://www.econbiz.de/10010225090
Saved in:
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