//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Öffentlichkeitsarbeit"
~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kommunikationstheorie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Öffentlichkeitsarbeit
Advertising effects
Communication science
71
Kommunikationswissenschaft
71
Internal communication
11
Interne Kommunikation
11
Theorie
10
Theory
10
Public relations
7
Advertising
6
Communication
6
Kommunikation
6
Organisationsforschung
6
Organizational research
6
Werbung
6
Organisationstheorie
5
Organization theory
5
Werbewirkung
5
Consumer behaviour
4
Konsumentenverhalten
4
Bibliometrics
3
Bibliometrie
3
Corporate culture
3
Nordeuropa
3
Northern Europe
3
Personality psychology
3
Persönlichkeitspsychologie
3
Rhetoric
3
Rhetorik
3
Stakeholder
3
USA
3
United States
3
Unternehmenskultur
3
Allocative efficiency
2
Allokationseffizienz
2
Beziehungsmarketing
2
Cognition
2
Confidence
2
Corporate Social Responsibility
2
Corporate reputation
2
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Aufsatz im Buch
44
Book section
44
Article in journal
12
Hochschulschrift
12
Collection of articles of several authors
10
Sammelwerk
10
Aufsatzsammlung
8
Thesis
8
Lehrbuch
5
Textbook
4
Graue Literatur
1
Handbook
1
Handbuch
1
No longer published / No longer aquired
1
Non-commercial literature
1
more ...
less ...
Language
All
English
10
German
2
Author
All
Battenfield, Frederick L.
1
Cho, Soyoen
1
Colliander, Jonas
1
Dahlén, Micael
1
Donner, Bernhard
1
Dutta, Mohan J.
1
Faber, Ronald J.
1
Heath, Robert L.
1
Herrero-Gutiérrez, Javier
1
Hidalgo-Marí, Tatiana
1
Huh, Jisu
1
Karmasin, Matthias
1
Kent, Aubrey
1
Kilzer, Franz
1
Kim, Induk
1
Klimmt, Christoph
1
Lagerwerf, Luuk
1
Lee, Jaesub
1
Meijers, Anoe
1
Modig, Erik
1
Ni, Lan
1
Schoeneborn, Dennis
1
Scott, Patricia B.
1
Segarra-Saavedra, Jesús
1
Trittin-Ulbrich, Hannah
1
Voci, Denise
1
Weinacht, Stefan
1
Wintrich, Thorsten
1
more ...
less ...
Published in...
All
Corporate communications : an international journal
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
2
International journal of advertising : the quarterly review of marketing communications
1
International journal of sport management and marketing : IJSMM
1
Journal of communication management
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sustainability communication : how to communicate an inconvenient truth in the era of scientific mistrust
Voci, Denise
;
Karmasin, Matthias
- In:
Journal of communication management
28
(
2024
)
1
,
pp. 15-40
Persistent link: https://www.econbiz.de/10014520992
Saved in:
2
Scientific production on corporate communication : a systematic study in Scopus with COVID-19 as a determining factor
Hidalgo-Marí, Tatiana
;
Segarra-Saavedra, Jesús
; …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 180-192
Persistent link: https://www.econbiz.de/10014288169
Saved in:
3
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
4
Consumer-perceived signals of "creative" versus "efficient" advertising : investigating the roles of expense and effort
Modig, Erik
;
Dahlén, Micael
;
Colliander, Jonas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010256879
Saved in:
5
Transcending transmission : towards a constitutive perspective on CSR communication
Schoeneborn, Dennis
;
Trittin-Ulbrich, Hannah
- In:
Corporate communications : an international journal
18
(
2013
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10009748739
Saved in:
6
How is the study of communication changing?
Scott, Patricia B.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 350-157
Persistent link: https://www.econbiz.de/10009621649
Saved in:
7
Netzkompetenz gleich Werberesistenz? : ein Experiment zur Erinnerung von Online-Werbung in Abhängigkeit von der Interneterfahrung
Klimmt, Christoph
;
Weinacht, Stefan
;
Donner, Bernhard
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
6
(
2009
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10003820375
Saved in:
8
Crisis and risk approaches to emergency management planning and communication : the role of similarity and sensitivity
Heath, Robert L.
;
Lee, Jaesub
;
Ni, Lan
- In:
Journal of public relations research : a quarterly …
21
(
2009
)
2
,
pp. 123-141
Persistent link: https://www.econbiz.de/10003847717
Saved in:
9
Studying crisis communication from the subaltern studies framework : grassroots activism in the wake of Hurricane Katrina
Kim, Induk
;
Dutta, Mohan J.
- In:
Journal of public relations research : a quarterly …
21
(
2009
)
2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10003847738
Saved in:
10
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->