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subject:"Öffentlichkeitsarbeit"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Kommunikationstheorie"
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Öffentlichkeitsarbeit
Konsumentenverhalten
Communication science
71
Kommunikationswissenschaft
71
Internal communication
11
Interne Kommunikation
11
Theorie
10
Theory
10
Public relations
7
Advertising
6
Communication
6
Kommunikation
6
Organisationsforschung
6
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5
Organisationstheorie
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Allokationseffizienz
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Aufsatz in Zeitschrift
Aufsatz im Buch
42
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42
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13
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11
Collection of articles of several authors
9
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Battenfield, Frederick L.
1
Dutta, Mohan J.
1
Heath, Robert L.
1
Herrero-Gutiérrez, Javier
1
Hidalgo-Marí, Tatiana
1
Karmasin, Matthias
1
Kent, Aubrey
1
Kenyon, Alexandra J.
1
Kim, Induk
1
Lagerwerf, Luuk
1
Lee, Hyangjung
1
Lee, Jaesub
1
Meijers, Anoe
1
Ni, Lan
1
Park, Yumi
1
Parsons, Anthony
1
Qu, Hailin
1
Schoeneborn, Dennis
1
Scott, Patricia B.
1
Segarra-Saavedra, Jesús
1
Trittin-Ulbrich, Hannah
1
Voci, Denise
1
Wood, Emma H.
1
Wu, Cedric Hsi-jui
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Corporate communications : an international journal
3
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
2
International journal of sport management and marketing : IJSMM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of communication management
1
Journal of travel and tourism marketing
1
The service industries journal
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ECONIS (ZBW)
11
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1
Sustainability communication : how to communicate an inconvenient truth in the era of scientific mistrust
Voci, Denise
;
Karmasin, Matthias
- In:
Journal of communication management
28
(
2024
)
1
,
pp. 15-40
Persistent link: https://www.econbiz.de/10014520992
Saved in:
2
Scientific production on corporate communication : a systematic study in Scopus with COVID-19 as a determining factor
Hidalgo-Marí, Tatiana
;
Segarra-Saavedra, Jesús
; …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 180-192
Persistent link: https://www.econbiz.de/10014288169
Saved in:
3
Transcending transmission : towards a constitutive perspective on CSR communication
Schoeneborn, Dennis
;
Trittin-Ulbrich, Hannah
- In:
Corporate communications : an international journal
18
(
2013
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10009748739
Saved in:
4
How is the study of communication changing?
Scott, Patricia B.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 350-157
Persistent link: https://www.econbiz.de/10009621649
Saved in:
5
The effects of the image differentiated positioning strategy on airlines consumer behavior : an application of the schema theory
Park, Yumi
;
Qu, Hailin
;
Lee, Hyangjung
- In:
Journal of travel and tourism marketing
28
(
2011
)
5/6
,
pp. 498-523
Persistent link: https://www.econbiz.de/10009374125
Saved in:
6
Crisis and risk approaches to emergency management planning and communication : the role of similarity and sensitivity
Heath, Robert L.
;
Lee, Jaesub
;
Ni, Lan
- In:
Journal of public relations research : a quarterly …
21
(
2009
)
2
,
pp. 123-141
Persistent link: https://www.econbiz.de/10003847717
Saved in:
7
Studying crisis communication from the subaltern studies framework : grassroots activism in the wake of Hurricane Katrina
Kim, Induk
;
Dutta, Mohan J.
- In:
Journal of public relations research : a quarterly …
21
(
2009
)
2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10003847738
Saved in:
8
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
9
Exploring the audience's role : a decoding model for the 21st century
Kenyon, Alexandra J.
;
Wood, Emma H.
;
Parsons, Anthony
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003742680
Saved in:
10
The influence of customer-to-customer interactions and role typology on customer reaction
Wu, Cedric Hsi-jui
- In:
The service industries journal
28
(
2008
)
9/10
,
pp. 1499-1511
Persistent link: https://www.econbiz.de/10003802517
Saved in:
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