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subject:"Ökonomische Ideengeschichte"
~subject:"Knowledge transfer"
~type_genre:"Reprint"
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The development of marketing theory and its philosophical underpinnings
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Epistemological and methodological considerations
Barker, Drucilla K.
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contributor
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2010
Persistent link: https://www.econbiz.de/10003914766
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Theoretical an philosophical implications of postmodern debates : some challenges to modern marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
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2008
Persistent link: https://www.econbiz.de/10003610414
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