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subject:"Advertising"
~accessRights:"restricted"
~language:"eng"
~person:"Schirpke, Ann-Kathrin"
~person:"Xiao, Haowen"
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Journal of destination marketing & management
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Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
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ECONIS (ZBW)
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Customized Copy : a study of the relationship between personality and the reception of linguistically tailored advertising
Schirpke, Ann-Kathrin
;
Ahrens, Kornelia
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 357-379)
.
2023
Persistent link: https://www.econbiz.de/10014435298
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2
How should cities communicate? : the interaction effect of city stereotypes and advertising language on travel intention
Tong, Zelin
;
Yu, Ruoyu
;
Xiao, Haowen
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014285178
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