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subject:"Advertising"
~isPartOf:"Basler Schriften zum Marketing"
~isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
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Basler Schriften zum Marketing
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
International journal of advertising : the quarterly review of marketing communications
11
UTB / Betriebswirtschaftslehre
5
SpringerLink / Bücher
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A master class in brand planning : the timeless works of Stephen King
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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European journal of operational research : EJOR
3
Grundwissen der Ökonomik / Betriebswirtschaftslehre
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Handbook of research on effective advertising strategies in the social media age
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Journal of advertising research
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Journal of business research : JBR
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Journal of marketing communications
2
Journal of promotion management : JPM
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Services marketing quarterly
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Advances in advertising research
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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Asia Pacific journal of marketing and logistics
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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Economics and foreign investment in China
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Handbook of marketing decision models
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Harvard Business School Research Paper Series # 15-093
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Harvard-Business-Manager : das Wissen der Besten
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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Instant success series
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International journal of industrial organization
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International journal of market research
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International journal of production research
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International marketing ; Vol. 2
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Verwendung von Goal Frames in der Werbung
Gierl, Heribert
;
Koncz, Julia
;
Satzinger, Michaela
- In:
Die Unternehmung : Swiss journal of business research …
56
(
2002
)
3
,
pp. 145-161
Persistent link: https://www.econbiz.de/10001674596
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2
Einsatz des Werbecontrolling : Aufbau, Steuerung und Simulation einer werblichen Erfolgskette
Janssen, Volker
-
1999
Persistent link: https://www.econbiz.de/10001374446
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