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subject:"Advertising"
~isPartOf:"Basler Schriften zum Marketing"
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Advertising
Advertising planning
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Controlling
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Basler Schriften zum Marketing
International journal of advertising : the quarterly review of marketing communications
11
UTB / Betriebswirtschaftslehre
5
SpringerLink / Bücher
4
A master class in brand planning : the timeless works of Stephen King
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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European journal of operational research : EJOR
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Grundwissen der Ökonomik / Betriebswirtschaftslehre
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Handbook of research on effective advertising strategies in the social media age
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Journal of advertising research
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Journal of business research : JBR
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Journal of marketing communications
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Journal of promotion management : JPM
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Services marketing quarterly
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Advances in advertising research
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Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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Asia Pacific journal of marketing and logistics
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
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CEMFI working paper
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Discussion paper / Tinbergen Institute
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Dynamic games and applications : DGA
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Economics and foreign investment in China
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Elgar advanced introductions
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Forum für Fachsprachen-Forschung : FFF
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Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
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Gabler Research
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Handbook of marketing decision models
1
Harvard Business School Research Paper Series # 15-093
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Harvard-Business-Manager : das Wissen der Besten
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Instant success series
1
International journal of industrial organization
1
International journal of market research
1
International journal of production research
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International marketing ; Vol. 2
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Einsatz des Werbecontrolling : Aufbau, Steuerung und Simulation einer werblichen Erfolgskette
Janssen, Volker
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1999
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