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subject:"Advertising"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Deutschland"
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Search: subject_exact:"Personal computer game"
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Advertising
Deutschland
Computerspiel
14
Video game
14
Advertising effects
10
Werbewirkung
10
Werbung
9
Consumer behaviour
7
Internet marketing
7
Konsumentenverhalten
7
Online-Marketing
7
Children
6
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6
Product Placement
6
Product placement
6
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5
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advergames
4
Brand image
3
Brand management
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Markenführung
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Psychology of advertising
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children
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persuasion knowledge
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Boyland, Emma
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Cauberghe, Veroline
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Hang, Haiming
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Herrewijn, Laura
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Hudders, Liselot
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Kang, Hann
1
Kazakova, Snezhanka
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Lammers, Nienke
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Neyens, Evy
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1
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
15
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Journal of marketing communications
5
Glücksspielforschung
4
International journal of advertising : the review of marketing communications
4
Research
4
SpringerLink / Bücher
4
Cutting edge international research
3
Innovatives Markenmanagement
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
Application of gaming in new media marketing
2
BLM-Schriftenreihe
2
Game studies
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
Springer eBook Collection
2
The journal of media economics
2
WZB discussion paper : Research Area Society and Economic Dynamics, Projekt Group Globalization, Work and Production
2
Advertising theory
1
Arbeitspapiere der FOM
1
Asia Pacific journal of marketing and logistics
1
Challenge social innovation : potentials for business, social entrepreneurship, welfare and civil society
1
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
1
DUV / Wirtschaftswissenschaft
1
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
1
Diskussionspapier / Universität Duisburg-Essen, Lehrstuhl für E-Business und E-Entrepreneurship
1
Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European research studies
1
Events und Sport : Stand und Perspektiven der Eventforschung
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ECONIS (ZBW)
9
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date (oldest first)
1
Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 520-541
Persistent link: https://www.econbiz.de/10011849104
Saved in:
2
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
3
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
6
Advertising or games? : advergames on the internet gaming sites targeting children
An, Soontae
;
Kang, Hann
- In:
International journal of advertising : the quarterly …
33
(
2014
)
3
,
pp. 509-532
Persistent link: https://www.econbiz.de/10010412890
Saved in:
7
Putting brands into play : how game difficulty and player experiences influence the effectiveness on in-game advertising
Herrewijn, Laura
;
Poels, Karolien
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 17-44
Persistent link: https://www.econbiz.de/10009722525
Saved in:
8
The implicit influence of bimodal brand placement on children : information integration or information interference?
Hang, Haiming
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 465-484
Persistent link: https://www.econbiz.de/10009581819
Saved in:
9
The effect of involvement on ad judgement in a computer-mediated environment : the mediating role of presence
Nicovich, Stefan G.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 597-620
Persistent link: https://www.econbiz.de/10008668115
Saved in:
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