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subject:"Advertising"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Kommunikationsstrategie"
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
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Corporate communications : an international journal
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Empirische Medienökonomie : Reflexionen der Arbeiten von Wolfgang Seufert
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Europäische Kulturen in der Wirtschaftskommunikation
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Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
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Consumer-perceived signals of "creative" versus "efficient" advertising : investigating the roles of expense and effort
Modig, Erik
;
Dahlén, Micael
;
Colliander, Jonas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010256879
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