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subject:"Advertising"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~person:"Lwin, May O."
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Advertising
Advertising effects
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Consumer behaviour
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Adolescents
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Advertising regulation
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Body weight
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Mobile Marketing
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Lwin, May O.
Yoon, Sukki
6
Taylor, Charles Raymond
5
Choi, Yung Kyun
4
Kim, Kacy K.
4
Bergkvist, Lars
3
Eisend, Martin
3
Evans, Nathaniel J.
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Matthes, Jörg
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Naderer, Brigitte
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2
Hudders, Liselot
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Kang, Moon Young
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International journal of advertising : the review of marketing communications
Journal of marketing research : JMR
Journal of global marketing
1
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ECONIS (ZBW)
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The role of socialization agents in adolescents' responses to app-based mobile advertising
Shin, Wonsun
;
Lwin, May O.
;
Yee, Andrew Z. H.
;
Kee, Kalya M.
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012200490
Saved in:
2
A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
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