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subject:"Advertising"
~isPartOf:"Journal of advertising"
~isPartOf:"Journal of marketing research : JMR"
~language:"eng"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising
Advertising effects
80
Werbewirkung
80
Consumer behaviour
43
Konsumentenverhalten
43
Werbung
40
Internet marketing
23
Online-Marketing
23
advertising
11
Brand management
8
Markenführung
8
Feldforschung
7
Field research
7
Experiment
6
Market research
6
Marktforschung
6
Brand image
5
Distribution channel
5
Emotion
5
Markenimage
5
Sales promotion
5
Search engine
5
Suchmaschine
5
Verkaufsförderung
5
Vertriebsweg
5
online advertising
5
Online retailing
4
Online-Handel
4
Perception
4
Wahrnehmung
4
field experiments
4
Body weight
3
Direct marketing
3
Direktmarketing
3
E-commerce
3
Electronic Commerce
3
Fernsehwerbung
3
Internet
3
Körpergewicht
3
Market share
3
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English
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Danaher, Peter J.
2
Heerde, Harald J. van
2
Russell, Cristel Antonia
2
Albers, Sönke
1
Ang, Lawrence
1
Bart, Yakov
1
Bijmolt, Tammo H. A.
1
Broekhuizen, Thijs L. J.
1
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1
Bucklin, Randolph E.
1
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1
Campbell, Colin L.
1
Cannella, Albert A. <Jr.>
1
Chen, Yuxin
1
Coleman, Catherine A.
1
Connors, Scott
1
Cui, Yuanyuan
1
Cutright, Keisha M.
1
Dagger, Tracey S.
1
Das, Gopal
1
De Jans, Steffi
1
Delre, Sebastiano A.
1
Deng, Yiting
1
Derdenger, Timothy P.
1
Dimoka, Angelika
1
Dinner, Isaac M.
1
Dolan, Rebecca M.
1
Fang, Eric
1
Forehand, Mark
1
Franke, Claudia
1
Gal, David
1
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1
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1
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1
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1
Gurrieri, Lauren
1
Hamby, Anne
1
Hampton, William
1
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1
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1
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Journal of advertising
Journal of marketing research : JMR
International journal of advertising : the review of marketing communications
145
International journal of advertising : the quarterly review of marketing communications
124
Journal of business research : JBR
112
Journal of marketing communications
110
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
89
Journal of promotion management : innovations in planning and applied research
54
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Psychology & marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
36
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of global marketing
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of marketing research
15
Journal of business ethics : JOBE
14
Marketing : ZFP ; journal of research and management
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
Journal of the Academy of Marketing Science
12
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ECONIS (ZBW)
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1
Inclusive advertising for a better world
Viglia, Giampaolo
;
Tsai, Wanhsiu Sunny
;
Das, Gopal
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 643-646
Persistent link: https://www.econbiz.de/10014422127
Saved in:
2
Driving impact through inclusive advertising : an examination of award-winning gender-inclusive advertising
Zayer, Linda Tuncay
;
Coleman, Catherine A.
;
Gurrieri, Lauren
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10014422128
Saved in:
3
Body as a process versus body as an object : the consequences of how larger-bodied women are portrayed in health-related advertising
Naidu, Deepika
;
Perkins, Andrew W.
;
Howlett, Elizabeth
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 666-687
Persistent link: https://www.econbiz.de/10014422129
Saved in:
4
Inclusivity in advertising : a typology framework for understanding consumer reactions
Wilkie, Dean C. H.
;
Burgess, Amelie Jay
;
Mirzaei, Abas
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 721-738
Persistent link: https://www.econbiz.de/10014422133
Saved in:
5
ChatGPT, AI advertising, and advertising research and education
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
Saved in:
6
Consumers' responses to virtual influencers as advertising endorsers : novel and effective or uncanny and deceiving?
Franke, Claudia
;
Gröppel-Klein, Andrea
;
Müller, Katrin
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10014339323
Saved in:
7
Take a break, but make it different! Moderating effects of incubation task specificity on advertising idea generation
Schütmaat, Sarah
;
Kopka, Julian Felix
;
Ang, Lawrence
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 578-593
Persistent link: https://www.econbiz.de/10014339494
Saved in:
8
Strategies and tools to enhance the use of dynamic audiovisual stimuli in academic advertising research
Hamby, Anne
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 633-642
Persistent link: https://www.econbiz.de/10014339497
Saved in:
9
Two's company, three's a crowd : the interplay between collective versus solo anthropomorphic brand appeals and gender
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 94-114
Persistent link: https://www.econbiz.de/10014233767
Saved in:
10
Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
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