//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Advertising"
~subject:"Deutschland"
~type:"journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbekonzeption"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Deutschland
Advertising planning
10
Werbeplanung
10
Advertising effects
7
Werbewirkung
7
Brand management
4
Markenführung
4
Market research
3
Marktforschung
3
Marketing
2
Werbung
2
Advertising industry
1
Advertising media
1
Anzeigenwerbung
1
Direct marketing
1
Direktmarketing
1
Direktwerbung
1
Germany
1
Hirnforschung
1
Kommunikationsforschung
1
Marketing management
1
Marketingmanagement
1
Media effect
1
Media industries
1
Mediadaten
1
Mediaforschung
1
Mediensektor
1
Medienwirkung
1
Operative Planung
1
Schweiz
1
Switzerland
1
Werbeträger
1
Werbewirkungsforschung
1
Werbewirtschaft
1
Wirtschaftliches Verhalten
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Journal
Book / Working Paper
140
Article
123
Type of publication (narrower categories)
All
Guidebook
1
Ratgeber
1
Statistik
1
Language
All
English
2
German
1
Published in...
All
Ratgeber Marketing-Praxis
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Werbe- und Marketingplaner : Medien, Reichweiten, Preise
Stuttgart : Schäffer-Poeschel
;
-2005: Düsseldorf : …
-
2005(2004) - 2009(2008); damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003052835
Saved in:
2
Journal of advertising research
Oxfordshire [u.a.] : WARC
;
[New York, NY] : Advertising …
;
…
-
Volume 33, issue 1 (January 1993) [?]-
Persistent link: https://www.econbiz.de/10001637225
Saved in:
3
Journal of advertising research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10000356956
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->