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subject:"Advertising"
~type_genre:"Conference proceedings"
~type_genre:"Reprint"
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28.09.1998
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ICORIA <9, 2010, Madrid>
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Advances in advertising research
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Gabler Research
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International marketing ; Vol. 2
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ECONIS (ZBW)
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Breaking new ground in theory and practice
Okazaki, Shintaro
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ed.
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2011
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1. ed.
Persistent link: https://www.econbiz.de/10012878611
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Global advertising strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
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