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subject:"Advertising effects"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of management analytics"
~subject:"music emotional feature"
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Advertising effects
music emotional feature
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Asia Pacific journal of marketing and logistics
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Advertising in new formats and media : current research and implications for marketers
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Brick & mortar shopping in the 21st century
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When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
Saved in:
2
The impact of consistency between the emotional feature of advertising music and brand personality on brand experience
Hou, Jianrong
;
Zhao, Xiaofeng
;
Zheng, Jiahao
- In:
Journal of management analytics
6
(
2019
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10012171430
Saved in:
3
Advertising effects of songs' nostalgia and lyrics' relevance
Chou, Hsuan-yi
;
Lien, Nai-hwa
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
3
,
pp. 314-329
Persistent link: https://www.econbiz.de/10008701739
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