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subject:"Advertising effects"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenführung"
~subject:"Welt"
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Advertising effects
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Asia Pacific journal of marketing and logistics
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of advertising : the review of marketing communications
7
Journal of marketing communications
7
Business strategy and the environment
6
Journal of business research : JBR
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Green advertising and the reluctant consumer
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the quarterly review of marketing communications
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International journal of business excellence : IJBEX
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International journal of hospitality management
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Journal of business ethics : JOBE
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Journal of international consumer marketing
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Journal of marketing
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Journal of retailing and consumer services
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Marketing intelligence & planning
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Nepalese journal of economics : a publication of Uniglobe College
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Amfiteatru economic : an economic and business research periodical
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Approaches to Global Sustainability, Markets, and Governance
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Asia-Pacific journal of business administration
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Asian Journal of Management Science and Applications
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Betriebswirtschaftliche Diskussionsbeiträge
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CAMA working paper series
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CSEI working paper
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Consumption and public life
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Continuing to broaden the marketing concept : making the world a better place
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Corporate communications : an international journal
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Cut carbon, grow profits : business strategies for managing climate change and sustainability
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DLSU business & economics review
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Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
2
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
3
Intents of green advertisements
Kumar, Prashant
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10011613306
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