//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Advertising effects"
~isPartOf:"Asian Academy of Management journal : AAMJ"
~person:"Nüesch, Stephan"
~person:"Prashar, Sanjeev"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Advertising
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenimage
1
Werbewirkung
1
Werbung
1
attitude towards advertisement
1
celebrity attractiveness
1
celebrity endorsement
1
celebrity-product congruence
1
consumer involvement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Nüesch, Stephan
Prashar, Sanjeev
Arora, Nilesh
1
Parsad, Chandan
1
Vijay, T. Sai
1
Published in...
All
Asian Academy of Management journal : AAMJ
Decision
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of sports economics
1
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Mediating role of consumer involvement between celebrity endorsement and consumer evaluation : comparative study of high and low involvement product
Arora, Nilesh
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Asian Academy of Management journal : AAMJ
24
(
2019
)
2
,
pp. 113-142
Persistent link: https://www.econbiz.de/10012426497
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->