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subject:"Advertising effects"
~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~subject:"Deutschland"
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Advertising effects
Deutschland
Advertising planning
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Ruhr economic papers
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SOEP papers on multidisciplinary panel data research / German Socio-Economic Panel Study (SOEP), DIW Berlin
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Discussion paper series / IZA
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Health marketing quarterly
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International journal of advertising : the quarterly review of marketing communications
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The European journal of health economics : HEPAC ; health economics in prevention and care
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European journal of marketing
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FAU discussion papers in economics
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IZA Discussion Paper
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International journal of advertising : the review of marketing communications
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Journal of advertising
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer marketing
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Routledge studies in marketing
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Breaking new ground in theory and practice
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Empirical economics : a quarterly journal of the Institute for Advanced Studies
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Foundations and trends in marketing : FTMKT
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Ifo Dresden berichtet
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International journal of consumer studies
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Effects of slim and heavy advertising models on appearence, self-esteem and product evaluations
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Current insights and future trends : [extended versions …
,
(pp. 29-42)
.
2012
Persistent link: https://www.econbiz.de/10009748179
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