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subject:"Advertising effects"
~isPartOf:"Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]"
~subject:"Discourse theory"
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Advertising effects
Discourse theory
Diskurstheorie
4
Linguistics
4
Linguistik
4
Automotive industry
1
Brand image
1
Brand management
1
Business magazine
1
Communication
1
Corporate culture
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Economic crisis
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Economic information
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Englisch (Sprache)
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English (Language)
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Europa
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Europe
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Großbritannien
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Kfz-Industrie
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Kommunikation
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Markenführung
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Markenimage
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Print advertising
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Printwerbung
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Public relations
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Takeover
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United Kingdom
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Unternehmenskultur
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Website
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Werbewirkung
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English
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Berti, Barbara
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Degano, Chiara
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Poppi, Franca
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Schmidt, Christopher M.
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
European journal of international management : EJIM
2
Faculty & research / Insead : working paper series
2
Forschungsgruppe Konsum und Verhalten
2
International journal of business communication : IJBC : a publication of the Association for Business Communication
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Leadership
2
Marketing letters : a journal of research in marketing
2
Research
2
SpringerLink / Bücher
2
Bloomsbury Discourse Ser.
1
Bloomsbury discourse series
1
DUV / Sozialwissenschaft
1
DUV / Wirtschaftswissenschaft
1
Discourse approaches to politics, society and culture : DAPSAC
1
Diskurs und Ökonomie : diskursanalytische Perspektiven auf Märkte und Organisationen
1
ERIM report series research in management
1
English language series
1
European journal of cross-cultural competence and management
1
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
1
HEC Paris research paper series
1
INSEAD Working Paper
1
International journal of cross cultural management : CCM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Internet policy review : journal on internet regulation
1
Journal of East European management studies : JEEMS
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of change management : an international journal
1
Journal of destination marketing & management
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of management
1
Journal of management education : the official publication of the Organizational Behavior Teaching Society
1
Journal of management research
1
Journal of management studies : JMS
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of social entrepreneurship
1
Journal of strategy and management
1
Marketing theory
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ECONIS (ZBW)
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1
The impact of globalization on holstic brand communication strategy online and offline : the cognitive dimension
Schmidt, Christopher M.
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 411-424)
.
2011
Persistent link: https://www.econbiz.de/10009011217
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2
Illocution and perlocution in advertising communication : advising, promising, persuading
Berti, Barbara
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 391-410)
.
2011
Persistent link: https://www.econbiz.de/10009011219
Saved in:
3
Business and national identity : the press coverage of Fiat's bids for Chrysler and Opel
Degano, Chiara
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 301-324)
.
2011
Persistent link: https://www.econbiz.de/10009011227
Saved in:
4
Companies' websites as vehicles for expressing corporate identity : a case study on the use of English as a Lingua Franca
Poppi, Franca
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 131-148)
.
2011
Persistent link: https://www.econbiz.de/10009011327
Saved in:
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