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subject:"Advertising effects"
~isPartOf:"Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]"
~type_genre:"Aufsatz im Buch"
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Advertising effects
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
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Illocution and perlocution in advertising communication : advising, promising, persuading
Berti, Barbara
- In:
Discourse, communication and the enterprise : genres …
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(pp. 391-410)
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2011
Persistent link: https://www.econbiz.de/10009011219
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