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subject:"Advertising effects"
~isPartOf:"Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]"
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Advertising effects
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
Faculty & research / Insead : working paper series
2
Forschungsgruppe Konsum und Verhalten
2
Journal of business research : JBR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Marketing letters : a journal of research in marketing
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ERIM report series research in management
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English language series
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Evolution der Informationsgesellschaft : Markenkommunikation im Spannungsfeld der neuen Medien
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HEC Paris research paper series
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INSEAD Working Paper
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of destination marketing & management
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Journal of marketing
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Journal of marketing research : JMR
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Marketing theory
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Research
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Routledge applied corpus linguistics
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Illocution and perlocution in advertising communication : advising, promising, persuading
Berti, Barbara
- In:
Discourse, communication and the enterprise : genres …
,
(pp. 391-410)
.
2011
Persistent link: https://www.econbiz.de/10009011219
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